ETA Debuts Payment Sales and Strategy Committee at NEAA

The Electronic Transactions Association’s Amy Zirkle and Scott Talbott attended the Northeast Acquirers Association’s conference in Boston last week, where they addressed a number of vital issues of importance to the acquiring industry.

One issue in particular was that of the ever-evolving mobile marketplace – specifically, the tremendous opportunities it affords ISOs to better serve their customers by offering new products and services.

ETA was excited to officially hold the first meeting of its newly formed Payment Sales and Strategy Committee, where its members came together to discuss a variety of important matters relating to the sales channel, especially in light of what technology is enabling and how it can leverage this to expand business. According to Amy Zirkle, Director of Industry Affairs, ETA formed this committee in response to the myriad of changes in the marketplace that ISOs must confront, and to take a long-term strategic view of the emerging business opportunities that lie ahead. To learn more about ETA’s committees and councils, click here.

On the political end, Senior Vice President of Government Affairs Scott Talbott discussed the work of federal regulators, pursuing various players in the payments industry for legal violations committed by merchants. He also discussed ETA’s growing advocacy initiatives on behalf of the payments industry. To learn more about ETA’s government affairs program, click here.

We thank NEAA for having us, and look forward to going more in-depth at TRANSACT 16 this April.