ETA Expert Insights: ETA CPP – Setting Up For Growth, Retention, and Success
In the rapidly evolving world of payments, staying ahead of the curve is crucial for both individual professionals and companies alike. ETA’s Certified Payments Professional (ETA CPP) program has emerged as a symbol of excellence, setting the standard for professional performance in the payments industry.
Recently, we had the pleasure of speaking with Maria Cable, Associate Director of Specialized Operations at Maverick Payments, about their company’s journey with the ETA CPP certification. Their experience offers valuable insights into how this certification can transform both individual careers and entire organizations.
Building a Culture of Continuous Learning
At Maverick Payments, the ETA CPP isn’t just a certification — it’s a cornerstone of their company culture. By sponsoring employees to pursue the certification, Maverick has created an environment where learning is not only encouraged but celebrated.
“It lets us know who’s really serious about this career,” Maria explains. “When everybody starts hearing ‘My test is this Friday,’ it becomes almost contagious. Other employees get excited and say, ‘I want to do that.'”
This enthusiasm for professional development has led to impressive results: over 20% of Maverick’s employees are now ETA CPP certified, with the company sponsoring 10-15 employees for certification at least once a year.
Tangible Benefits for Employees and the Company
The impact of the ETA CPP certification extends far beyond individual accomplishment. Maverick has seen tangible benefits, including:
- Increased credibility: At industry events, Maverick stands out with a majority of their representatives being ETA CPP certified.
- Career advancement: Three employees have been promoted within the last year after becoming certified.
- Cross-departmental understanding: The certification process helps employees gain a broader understanding of the industry, sometimes leading to new career paths within the company.
Staying Relevant in a Dynamic Industry
In the fast-paced payments industry, staying current is crucial. The ETA CPP certification helps both seasoned professionals and newcomers demonstrate their up-to-date knowledge.
“It used to be where you could say ‘I have 20 years experience’ and it was a positive thing,” Maria notes. “Nowadays, some people kind of get discouraged because they say, ‘Are you up to date with everything, the new technology?'”
By encouraging employees to pursue and maintain their ETA CPP certification, Maverick ensures that their team remains at the forefront of industry trends and innovations.
Advice for Other Companies
For organizations considering implementing an ETA CPP program, Maria’s advice is clear: “You definitely have to do it. And when you do it, you need to invest.”
This investment goes beyond just sponsoring the certification. It includes setting up training sessions, leveraging ETA resources, and encouraging ongoing participation in industry webinars and events.
The Future of Payments Professionals
As digital payments become increasingly ubiquitous, the need for skilled, certified professionals will only grow. The ETA CPP certification represents a significant milestone in an individual’s payments journey and a valuable asset for companies looking to distinguish themselves in the market.
By investing in their workforce through programs like the ETA CPP, companies like Maverick Payments are not just preparing for the future of the industry — they’re actively shaping it.
For those looking to elevate their careers or strengthen their organizations in the payments industry, the ETA CPP certification offers a clear path forward. It’s more than just a certification; it’s a commitment to excellence and continuous growth in an ever-evolving field.
Learn More
Looking to get certified or earn ETA CPP CE credits? Check out more info here.
Click here to learn how North and other organizations have benefited from the ETA CPP program.