TRANSACT 16 Awarded Best Attendance Promotional Campaign by IAEE

This week, the International Association of Exhibitions and Events (IAEE), the leading association for the global exhibition industry, named ETA’s 2016 TRANSACT event the best attendee promotional campaign in the category of shows smaller than 75,000 square feet.

IAEE’s award recognizes those who promote their exhibitions vividly and successfully. The IAEE attendance promotion campaign award recognizes the know-how, inventiveness, and preparation required to successfully market an event.

“We’re thrilled to be recognized by IAEE for the work on TRANSACT,” said Del Baker Robertson, VP of Strategic Partnerships at ETA. “We continually strive to ‘tell the story’ of our show in a meaningful and engaging way.”

The 2016 TRANSACT campaign (seen here) represented ETA’s major shift into the tech space of payments. Bringing together industry players from new-age businesses like the FIDO Alliance to household names like PayPal, TRANSACT 16 stood for getting business done.

“Being recognized by IAEE reinforces that we are delivering a ‘best in class’ marketing and communications campaign to the industry,” said Baker Robertson. “This is an important distinction given the increased competition we face in the event space.”

Registration for 2017’s TRANSACT is currently open. Join us in Las Vegas, May 10-12, 2017.