PayPal, Facebook Strengthen Partnership

ETA member-company PayPal and Facebook are strengthening their partnership to forward digital commerce. The two tech-titans announced this week that Facebook Messenger users will now have a pay with PayPal option at their fingertips as they shop the ever-expanding array of online merchants offering their wares through automated messenger bots.

Through integrating PayPal more deeply into Messenger, PayPal aims to be the option of choice for the 1 billion people who use the Facebook Messenger platform on a regular, monthly basis. And, Facebook wins with longer user-engagement times when consumers shop directly within the app instead of being sent to an external source to complete their transaction.

PayPal says that the upgraded partnership will allow more payments options in more places across Facebook, will make it easier for PayPal customers to link their accounts, and make it easier for users to manage transactions all from one location.

Read more about the PayPal / Facebook partnership here.