Amazon Ups the On-line Ante

ETA member company Amazon has announced its Amazon Payments Partner Program designed to provide the convenience of Amazon to a broader range of merchants. Currently open to ecommerce platform providers, developers and ecommerce management companies, the Amazon Payments Partner Program requires no fee to join, offers merchant resources and support to meet certification requirements, and opens up marketing benefits. Third party businesses utilizing the Amazon Payments Partner Program can integrate Amazon’s payments solutions directly into their on-line stores.

Subsequently, customers can more conveniently shop on-line retailers, completing purchases simply by entering their amazon username and password rather than through pulling out a credit card. The ease of Pay With Amazon has the potential to significantly boost sales for small to medium online retailers who will benefit from the power of Amazon’s position as a trusted and secure technology leader.

Learn more about the Amazon Payments Partner Program here.