Amazon Announces New Debit Rewards Program for Prime Subscribers

Amazon.com, an ETA member and leading online retailer, announced Tuesday a new cash-back program for its Prime subscribers called Prime Reload, a digital “gift card” that, when loaded through a debit card and a bank account, will return a two percent reward based on the value of the deposit to the account balance.

Prime, Amazon’s $99 per year premium service, offers other rewards like expedited shipping and access to web streaming content to entice customers to sign up. According to research from Consumer Intelligence Research Partners, Prime subscribers spend on average $600 more per year on the website than their non-Prime peers — $1,300 to $700, respectively. While Amazon makes it a practice not to disclose subscriber numbers, Fortune estimates that Prime has over 80 million subscribers in the United States.

Amazon is not unfamiliar with rewards programs. They already offer a branded credit card through Chase that offers 5 percent back on Amazon purchases.