A Closer Look at the PayFac and Integrated Payments/Software Tracks at TRANSACT

The payments industry is changing, and the emerging software space is driving the products and services offered across the ecosystem forward. The payments experience is fundamentally shifting as software developers and new, tech-driven business models are establish partnerships with legacy payments players and bring new ideas to market.

That’s why ETA is excited bring together all segments of the payments industry at TRANSACT, the premier payments technology event, to better understand how new players, like software vendors and payment facilitators, add value and bring opportunity to the payments industry. Building off last year’s Integrated Payments Workshop, TRANSACT this year will include two days of new strategic business guidance that address the issues confronting software and existing players in the payments ecosystem. The Integrated Payments/Software session track, sponsored by Accenture, will take place on Tuesday, April 17 and the Payment Facilitator session track, sponsored by Discover Global Network, First Data, NMI and Vantiv, now Worldpay, will take place on Wednesday, April 18 at TRANSACT.

The Integrated Payments/Software track on Tuesday, April 17, will bring together a cross-section of industry leaders to discuss how software is enabling the payments industry to better serve business customers and merchant needs. Sessions include:

• Overview of the Evolving ISV Marketplace
  • Speakers: Marc Abbey (Accenture)
• The Evolution of Payment Providers to Respond to Customer Needs
  • Peter Fitzpatrick (Agreement Express), Fred Tyler (First Data)
• What are Business Owners Expecting from their Payment Service Providers
• How are traditional payments services providers evolving their distribution models to meet business customer needs
  • Speakers: Todd Linden (Paysafe), O.B. Rawls IV (iPayment Inc.), Brian Mahony (Elavon)
• How Key Trends Will Impact the Experience at Retail for Business Owners and their Clients
  • Nicole Jass (Vantiv, now Worldpay), Rich Aberman (WePay), Cory Capoccia (Womply), Wally Mlynarski (Elavon), John Waldmann (Homebase)
• What Recent M&A Trends Mean for the Payments Landscape
  • Dan Rosen (Commerce Partners), Sean Minnihan (GCA Advisors)

The emergence of payment facilitators is a by-product of market evolution, technological change and new business models.  The full-day Payment Facilitator track, on April 18, will focus on this growing segment. Sessions include:

• Level Set – ETA’s Payment Facilitator Committee Update
  • Mike McGirr
• Evolution of the PayFac Model – Addressing Model Confusion
  • Abbe Conrad, Angie Ammon (Fintech 513), Peter Fitzpatrick (Agreement Express), Deana Rich (Rich Consulting)
• Mechanics of the PayFac Market
  • Troy Leach (PCI Security Standards Council), Holli Targan, J.D. (Jaffe Law)
• PayFacs in the Market and Key Components to Consider
  • Rich Aberman (WePay), Kirn Reis (Crane Connectivity Systems), Benny Silberstein (Payrix), Jim Straatman
• Card Brand strategy
  • Amy Zirkle (ETA), Julius Alexander III (Discover), Jeff White (Mastercard)
• Product showcase/Basic Elements of Doing Business
  • Caroline Hometh (RPY Innovations), Mark Bishopp (Amaryllis), Jose Caldera (IdentityMind Global), Matt Loos (ControlScan), Richie Serna (Finix Payments)

TRANSACT, April 17-19, 2018, will bring together all parts of the payments ecosystem – from ISOs/VARs to ISVs and large financial institutions to technology companies, to meet, see what’s new, and learn what it takes to grow. Through extensive networking events, education and a robust exhibit hall filled with more than 200 companies, attendees will learn about groundbreaking technology, security trends and policies affecting the industry.

Click here to see the full agenda, and click here register for TRANSACT, the world’s largest payments technology event.