New Data Shows Increased Use of EMV Chip Card Technology Among Cardholders and Merchants

ETA Member CardFlight, a mobile point of sale (POS) technology provider, released the latest edition of their EMV Migration Tracker with never before published data and trends covering EMV chip card usage in the U.S. The report shares insights on EMV chip card use among card holders and merchants in the United States since the October 1, 2015 liability shift.

KEY FINDINGS INCLUDE:

• 56 percent of cards in use in February contained EMV chips, up from 48 percent in October 2015.
• American Express leads the way in EMV chip card usage, with over 88 percent of their cards containing EMV chips.
• California, Florida, and Arizona lead the way in EMV issuance, with over 60 percent of cards in use in those states containing EMV chips.
• Some industry verticals see at least 75 percent of cards presented containing EMV chips, putting those merchants at highest risk for EMV-related chargebacks if they have not upgraded.