Waze to Allow Users to Order Ahead at Dunkin Donuts

The navigation app Waze will soon start letting drivers purchase coffee and other items from Dunkin’ Donuts for pickup along their route. It’s the first time that Waze has offered this kind of “order ahead” option. The push into e-commerce is Waze’s latest step beyond its original purpose of recommending the fastest way to drive someplace.

If all goes well with the Dunkin’ Donuts test, Waze plans to team up with other merchants so its millions of users can order pizza, reserve parking spaces, fill prescriptions and even buy groceries without having to open another app on their phones.

Drivers using Waze’s “order ahead” option will need the Dunkin’ Donuts app as well, although they won’t have to open it. They’ll also need to be registered with Dunkin’ Donuts customer loyalty program.

Waze also offers a carpooling feature that pays drivers to pick up passengers headed in the same direction. It’s currently available in the San Francisco Bay Area; Sacramento, California; and Israel.