Samsung Pay Links Loyalty

It just got easier to both shop and save using Samsung Pay on your Galaxy Smartphone. Samsung announced that U.S. consumers can now upload and store all their loyalty cards in one easy app, making friction-less payments more rewarding than ever before.

To complete a transaction using Samsung Pay, users wave their phone near a NFC enabled POS terminal; to redeem loyalty benefits, the user will simply open the loyalty app, click the appropriate merchant membership, and allow the clerk to scan the bar code.

In Samsung’s press release, Nana Murugesan, Vice President of Strategy and Operations for Samsung Electronics America said, “Right now, shoppers have several things – credit and debit cards, membership cards, coupons, gift cards – they need to take out of their wallets and scan at the register. Samsung is simplifying the checkout experience by bringing those items to your phone, representing our next step to a world without physical wallets.”

Samsung reports that the average American owns nearly 30 loyalty cards. This feature, which will simplify rewards, and was initially available only in South Korea, could entice more U.S. Galaxy users to make the switch to friction-less payments.

Read the full release from Samsung here.