Program Highlight: Integrated Payments and ISVs at TRANSACT

Independent Software Vendors (ISVs) have come into the payments space in a big way, changing the landscape of the sales channel and adding to payments products and services new and innovative capabilities.

From inventory management, to age verification, to employee scheduling and payroll, software providers have created value-adds that are quickly becoming essential to merchants of all sizes. In fact, according to a study from ETA published last year, merchants will spend $2.4 billion on point-of-sale software, and an additional $1.6 billion on customer analytics and loyalty management software, this year. For many players in the payments industry, creating partnerships with ISVs is a necessity to staying competitive in a fast-innovating marketplace.

That’s why ETA is focused on bringing software players together with payments technology companies at TRANSACT, the world’s largest payments technology event April 30-May 2 in Las Vegas. In the Integrated Payments track, sponsored by Red Hat, TRANSACT will feature key leaders and experts exploring topics like partnering with ISVs, selling integrated payments products and how to navigate the industry as a software providers.

The track is supported by a growing cohort of software players across the event and ETA as a whole. One in five TRANSACT registrants is a first-time attendee, representing these new software entrants to the payments industry. Further, one in three new ETA members ahead of TRANSACT are ISVs or software providers.

TRANSACT will also feature bespoke networking opportunities for payments technology professionals to connect with ISV C-level leaders, including the Wells Fargo Executive Lounge, Wirecard First-Time Attendee Reception on the show floor, and the ISV Luncheon sponsored by Preston Todd Advisors.

Over 4,000 payments professionals from across the ecosystem will come to TRANSACT for three days of high-level networking, industry education and collaboration with ISVs. Click here to secure your spot and unlock access to the most powerful network of software providers in payments technology.

Sessions and speakers for the Integrated Payments track include:

• Making the Most of the Rules: Surcharging and Cash Discounting
  • As a result of changes in state rules and requirements surcharging and cash discount rule changes bring new opportunities and solutions for ISOs and ISVs to compete on product benefit, enhancing margins and retention. This panel will address those changes and the impact they bring to the industry.
  • Speakers: John Barrett, President, NXGEN North America; Peter Davidson, Vice Chair, JetPay; Johnathan Razi, CEO, Cardx; Holli Targan, Partner, Jaffe Raitt Heuer & Weiss.
• Open Sourcing Payments Innovation
  • What do established payments players do with their existing payment rails that most of the world runs on today and how do they address innovation in an evolving payments landscape. Further how do new, or established, players build new payment platforms— from the ground up— with all the features, capabilities, and flexibility required for an increasingly dynamic marketplace. Leaders in the sector are relying on open source technology to power-drive innovation in their new payments’ platforms. These firms are innovating faster using open source solutions to make quicker updates, meet changing regulatory requirements, and speed up time to market of new services. In this model, organizations are free to enhance open source solutions to better serve the needs of their customers. This panel will discuss taking a more collaborative approach to payments innovation through an open source methodology and provide insight into how an organization can adopt new capabilities through open source technology to better meet the changing demands of customer needs and better compete at a global scale.
• DevX – The Race to a Winning Developer Experience
  • In recent years businesses of all sizes have become more and more dependent on the efficiencies created through the integrated software they use. Software providers, web developers and system integrators have become an essential customer to payment providers. This panel will address the strategy and technology impacting the growing integrated payments space.
  • Speakers: Justin Goldsmith, Senior Director of Architecture, Financial Services Solutions, Red Hat; Melissa Kirk, Chief Information Officer, BillingTree; Laura Wagner, Digitzs.
• The Time Has Come to Disrupt B2B
  • Innovation for payments in the B2B space lags well behind that of the P2P platform. Software applications to drive innovation in personal finance (Venmo, Cash App, Qaptial) pale in comparison to serve the same needs of small and medium sized businesses. Opportunities exist for software solutions to serve the needs of the B2B market. This panel will address and consider what will drive demand and growth for integrated solutions in the B2B space.
  • Speakers: Greg Cohen, President, Paya Connect; Rob Nathan, EVP, Integrated Solutions, com; Sid Subramaniam, Head of Commercial Payment Products, Discover.
• All About ISVs: Straight Talk About Payment Partnership Integration
  • For ISVs, opportunities exist through a variety of channels, with partnerships essential. How ISVs explore and evaluate the opportunities present in the industry and determine the most successful approach to take is based on a variety of factors. This panel will consider what it takes for ISVs to flourish in the payments industry and what challenges they may expect to confront along the way.
  • Sarah Adams, VP, Global Product, First American Payment Systems; Mark Bunney, Director of Go-to-Market Strategy, US, Ingenico Group; Ralph Dangelmaier, CEO, BlueSnap; Heather Hatch, VP of Business Development, PAX Technology, Inc.
• Selling and Supporting Software Enabled Payments Solutions: How the Industry is Evolving
  • The payments solutions landscape is constantly changing and evolving – smart terminals, POS systems, mobile devices, and more are the new faces of payment acceptance and are what merchants want to use to grow their business. Join this panel discussion to learn from experts who were early adopters of selling software-enabled payment acceptance solutions about the opportunities and new business models.
  • Guiseppi Marzelli, Co-Founder, Boomtown; Wally Mlynarski, Chief Product Officer, Elavon; John Shipley, Senior Vice President of Operations, Clearent; Derek Webster, CEO, CardFlight.
• Something Old, Something New, Something Outsourced and Less Work to Do
  • In the ever-evolving world of payments, the ecosystem has witnessed the emergence of new players to meet the demands of a techno-dependent consumer. The challenge is how companies can keep up. This panel will explore the shifting landscape with banks, ISVs and the emergence of payment facilitators learning to work alongside each other and identifying where payment technology partnerships will benefit all.
  • Speakers: Ryan Edwards, Business Development Manager, Wells Fargo; Jeff Klump, Head of Payment Operations, Forte Payments, a CSG Company; Markiyan Malko, VP, Gateway Technology, Paysafe; Mike Rogers, Vice President, Business Development, ACI Worldwide.

Make sure to secure your spot at TRANSACT to attend the Integrated Payments Track, sponsored by Red Hat, on April 30, 2019. A TRANSACT registration unlocks your access to this track plus seven others, a show floor of 200+ leading-edge payment tech exhibitors, unrivaled networking opportunities and more. Click here to register. And for a look at the full TRANSACT schedule, click here.