Dunkin’ Donuts Brings Mobile Wallet Success to Mandalay Bay

The coffeehouse legend brews up the merchant perspective on contactless at ETA TRANSACT

Boston-born Dunkin’ Donuts is successfully leveraging mobile wallet technology to enhance customer experience, offer rewards, and build loyalty. While mass adoption of universal mobile wallets has been a long time coming, leading retailers like Dunkin’ Donuts are driving the mobile wallet industry with easy to use app-based payments and rewards programs, which engage and excite their customers.

On May 12 at ETA TRANSACT, Dunkin’ Donuts will take the keynote stage — alongside other big-name merchants Etsy, Nordstrom, and Walmart — to share their insights on the challenges and opportunities of payments technology.

Dunkin’ Donuts sells nearly 2 billion cups of coffee annually, and can now boast 5.4 million members actively using its rewards program, DD Perks, 3 million of whom are utilizing DD Perks via app. That’s a 10% increase from just last quarter, and a 50% year-over-year increase.

While other merchants continue to drag in onboarding NFC, innovators like Dunkin’ Donuts are providing the answer to mobile purchasing. With its large, loyal customer base, Dunkin’ Donuts is perfectly positioned to advance the entire mobile wallet field.

The DD Perks app features the ability to order ahead and provides appealing, customized offers to keep coffee lovers coming back. That’s a win for the customer, and for the company – mobile payments are moving the dial on Dunkin’ Donuts’ sales and are increasing transaction values. The company forecasts that by 2020, nearly 20% of its transactions could be mobile based. Further, utilizing this program, the company could see sales grow at a 5-year compound annual growth rate of 68%.

True, as universal mobile wallet offerings increase, the growth rate could slow, but Dunkin’ Donuts, as a mobile wallet leader, will find itself well positioned to take advantage of the next wave of advancements in payments technology.

Only at TRANSACT can you hear straight from the merchants making it happen. Register today.