Chip-on-Chip Nears 50% of Transactions
From October 2015 to June 2016, both consumer and merchant EMV card activity have increased exponentially, according to the recently released CardFlight EMV Migration Tracker Report.
ETA-member company CardFlight analyzed hundreds-of-thousands of transactions across all 50 states to assess the frequency with which chip-cards are being used in chip-readers versus chip-cards being swiped or non-chip cards being swiped. The data shows that on the October 1, 2015 EMV migration date, only 2% of transactions were chip-on-chip. As of this June, 46% of transactions were chip-on-chip, and 70% of the cards presented to merchants were chip-cards. By the end of 2016, CardFlight anticipates that 85% of cards presented to their merchant-customers will be chip-cards, and that 80% of all card purchases will be made through secure chip-on-chip transactions.
Access the full CardFlight EMV Migration Tracker report here.