Apple Pay for Charitable Donations

During this season of thanks, giving is on the minds of many, and Apple Pay is about to make it easier to support some of your favorite non-profit organizations using your iPhone and fingerprint.

This new option — integrated directly into Apple Pay — will reduce friction in giving and allow charities to see increased donations.  In Apple’s announcement, Jennifer Bailey, Vice President of Apple Pay said, “We’re making it incredibly easy to give back with Apple Pay. Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve.”

Currently, 19 non-profits can be found on Apple Pay, with five waiting in the wings to be available shortly. As more consumers tune in this holiday season, more will be sure to follow.

Read more from Apple here.