Nordstrom Redefines the In-Store Experience

Nordstrom is quietly revolutionizing the in-store shopping experience. Thanks to its multi-channel payments offerings, the retailer is increasing its sales volumes as well as customer satisfaction – and connecting with a new generation of shoppers. Learn more about the future of shopping at TRANSACT, where Bryan Penny, Nordstrom’s Vice President for Payments and New Markets, will share how his company is embracing payments innovation.

The luxury retailer has long embraced technology to provide a cutting-edge, highly customized in-store experience for its customers. Nordstrom and Nordstrom Rack are both testing beacon technologies in several locations. The beacons will show online options to in-store shoppers, make suggestions based on interests, and expedite try-on and check-out. Floor-staff in many locations are also equipped with mobile point-of sale devices, allowing check-out anywhere in the store – not just static registers.

Nordstrom’s revolution is not limited to its brick-and-mortar locations. Today, Card Not Present (CNP) sales account for nearly a quarter of Nordstrom’s total revenue. Cloud-based computing ensures that pages load quickly and seamlessly. Every detail is engineered so that online shoppers enjoy the same signature Nordstrom experience that they would get shopping in-store. The retailer is connecting with millennial shoppers on social media and using online shopping analytics to customize the in-store experience. In-store displays highlight items that are frequently pinned or linked online.

Nordstrom is forging new paths in the luxury retail industry. Bryan Penny’s remarks at TRANSACT will shine a new light on the future of payments innovation. Our industry has a unique opportunity to transform commerce and redesign the consumer’s experience at the point of sale. TRANSACT is the place to start.